We can produce maps examining a wide variety of usage patterns. Below is a sampling of the types of maps we have generated for libraries. For more information regarding possibilities, please read the overview.
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The basic borrower map shows where your borrowers live. Borrower maps are prepared for each branch, showing activity for each individual branch within your system. You can immediately see which neighborhoods are being served by each branch. A systemwide borrower map shows activity throughout your system.
Juvenile Borrower Map
Juveniles have special library needs. Their material and resource requirements can differ substantially from those of adults.
More importantly, however, they often have limited transportation options. Juvenile usage is usually concentrated close to a library, dropping off sooner than adult usage as distance from the library increases.
Mapping juvenile borrowing activity allows libraries to compare this usage to adult usage, determine how juveniles are affected, and determine how best to serve this important constituency.
Market Area Map
We prepare statistically-sound geographic market areas for each library in your system by examining actual borrower activity. These regions represent the true market area of the library - as determined by your users - rather than an arbitrary boundary representing who 'should' use a given library.
By combining each library's true market area with census and other demographic data, we provide a comprehensive set of statistical characteristics for each library in your system.
The tables list nearly one hundred statistical traits for each market area, including breakdowns for age, race, language, education, employment, housing, and more.